Vertrue Good Works

Whether it's an annual Toys for Tots or Food Bank drive, a one-time relief effort in response to a natural disaster, or a chance to provide work experience to young adults who might not otherwise have such an opportunity, Vertrue takes community involvement very seriously.

Vertrue Incorporated, a leading consumer services marketing company, and Coverdell and Company, Inc., a subsidiary of Vertrue, are giving away $1 million in discount pharmacy cards to uninsured and under-insured families across the United States in a joint effort with Feed The Children, a non-profit relief organization that delivers food, medicine, clothing and other necessities to children and families who lack these essentials.

With the down turn in the economy, many families are struggling to pay for the most basic needs such as food and medicine. In an effort to assist these families and reduce the economic pressure currently driven by the increase in gas prices, food and medicine, Vertrue's subsidiary, Coverdell, is donating discount pharmacy cards that can be used at over 50,000 pharmacies and eye care centers nationwide.

"Many families live a daily struggle. At times they have to choose between putting food on the table and paying for their children's prescriptions," said Tony Sellars, Feed The Children Spokesperson. "These discount pharmacy cards help relieve the pressure these families have to stay healthy."

With the discount pharmacy cards provided by Vertrue's subsidiary, Coverdell, recipients can save an average of 20 percent on prescription drug purchases and 20 to 60 percent on eye care needs, including prescription lenses, frames, contacts and sunglasses. Vertrue believes discounts like the ones above can amount to significant annual savings for many Americans, which in turn can make a difference in their day to day life.

"Vertrue is proud to be able to increase its commitment to families who need a helping hand with prescription drug costs," said Gary Johnson, Vertrue President and Chief Executive Officer. "By distributing the cards through charitable organizations nationwide, we're able to reach out to the families who struggle the most with the cost of prescription medication."

Feed The Children distributes the discount pharmacy cards along with food, school supplies and personal care items to families in 86 cities across the U.S., with the assistance of 50,000 local partner agencies and churches nationwide and 104 trucks delivered to all parts of the country, from New Orleans to Baltimore to the Bronx to Charlottesville, VA, and many more.

Vertrue and Coverdell look forward to continuing helping families alleviate the costs of prescription drugs. Testimonials like the one below from those who benefit from the Feed the Children's aid makes Vertrue proud to partner once again with an organization that truly makes a difference.

"What you and your company have done for us, I can't thank you enough. When I came home from work and saw the boxes, I was in tears. No one has ever done anything for me like that ever. Everything was much needed." – Elizabeth and son Philip.

For more information about Vertrue, please visit www.vertrue.com.